Now more than ever, shoppers are going to the web for their purchases. These days, we can order anything online, from clothes and electronics to software and even groceries.
Online eCommerce has many advantages to its owners mostly because they are cheaper to maintain. In contrast to brick-and-mortar businesses, there’s no need to rent space, take out insurance, or any of the other things involved in running an in-store business.
The increasing number of high-quality and affordable eCommerce solutions have enabled almost anyone to get started selling stuff online. No wonder more and more business owners opt to do so.
There’s just one problem – either the website you opened is slow, or the layout and the design are as ancient as Netscape. For the modern user, that’s a massive roadblock in the online experience and the main reason why the users leave the page and never come back.
Your WordPress website is capable of leaving a strong impression on the users. Whether that impression is good or bad, it will depend on how well you optimize your WordPress website UI/UX. Not every website owner knows what to do in terms of usability and its improvement. But, with a robust CMS like WordPress, UI/UX optimization can become more manageable.
WordPress is an online open-source website creation tool in the web development industry that uses PHP language. In simple terms, WordPress (WP )is basically the easiest and most powerful blogging and website content management system available today. This CMS (content management system) helps the developer to create, maintain and publish a website or blog.
WordPress gives the developer an admin panel where he/she (developer) can manage all processes of the WordPress website. It provides the ability to add, manage a feature like a word processor and helps us to simplify the process. They can change how the website looks with inbuilt themes and also can add all kinds of functionalities with the plug-in.
The online world is evolving at a faster pace and so the entrepreneurs. However, with the plethora of website building platforms, it becomes a matter of crux to pick the right website builder for your business.
Frequently requested pages:
The main page, Shopping cart, Favorites, Check out, Blog, Category pages, Product pages
And the features:
Integration with various payment systems like Google Pay, Apple Pay, PayPal, etc., recently viewed products, personalized push notifications, Leave reviews and rate products, Search, Admin panel
The idea of a CMS is to give you some easy-to-use tools so that you’re able to edit your site’s content without any knowledge of coding. Generally, for the most part from the user’s POV( point of view), those CMS look much like the familiar interfaces at Facebook or Google Docs. Developers basically create new pages or documents and then have them published to the web.
CMS has 2 components
Content Management Application (CMA) is a graphical user interface it allows to user or admin to control create, modify and remove content from a Web Application (Website) without needing to know any kind of language likes HTML, CSS, JAVA Script.
Content Delivery Application (CDA) component provides Back-End services that support the management and delivery of content which is created in the CMA.
User experience (UX) is about the user’s emotions and viewpoints when using a particular website, product, system, or application. It generally involves the pragmatic, observational, emotive, and every other significant aspect of the human-product relationship.
The Factors That Influence Website UX
Won’t be able to compete with your industry rivals that have websites with useful features and content
The usability of the website is the ability of users to navigate in it without any problems or distractions. The landing pages and service pages should not be difficult to spot and the navigation must be easy to access
The website must be easy to find in the search engines. It is closely related to your SEO, and flawless UX is one of the critical factors that ensure you’ll be higher in SERPs. On the website, your products and your content must be easy to find too. Headlines must stand out.
The user must trust you as soon as he/she lands on your WordPress website. Via testimonials, real images of your team, certificate, and industry recognition badges, and more.
Web accessibility is allowing users with disabilities to navigate your website. Your website should be quite simple to use for everyone. Accessible web design is a must and businesses should consider it in the web and UX design process.
When users open the website, the value that you want to deliver must be visible instantly without it, it’s impossible to convince a person to give you attention or pay for your product/service
User interference (UI) is a term about the user’s viewpoints and panels when using a particular website, product, system, or application
Call to Action Buttons
The Call to Action button is arguably the most important component of an eCommerce website. In general, the ‘Add to Cart’ button on product pages serves as the de facto Call to Action button for eCommerce websites, and that’s the button that you have to drive your users’ attention to.
Navigation should be as clearly laid as possible. It is important to note that your users with navigating not just by means of the menu, but also via the search bar. So the placement and size of the search bar should be such that its prominence is not compromised.
Images are rather overlooked aspect of eCommerce website design. Irrespective of the product big or small in eCommerce selling, the golden rule remains the same: use big images, and use lots of them. People wish to see the product before they actually pay for it, so having multiple big images positively impacts your mission. In addition, make sure you offer the ability to pan and zoom or flip and switch through screenshots or images as and when needed.
The Checkout Process
The checkout process—from product selection up to payment and order tracking—should be simple and clear. The straightforward mechanism that allows users to order and pay for a product, and yet another straightforward mechanism that allows users to track the status of their order and/or cancel/modify it if needed.
Showing related products will help users shortlist and compare products, and select the one that is best suited for their needs. This process will not only boost sales but also shed a good light on the concerned eCommerce store.
Try to display the number of items left in stock. Big stores like Amazon do it diligently; whereas smaller stores avoid it. The psychological basis behind this is that human beings are attracted to scarcity, and an item that has lesser copies remaining in stock has a better chance of being bought.
Forcing customers to sign up for an account with you is a controversial topic. On one hand, you want your checkout procedure to be as frictionless as possible – forcing a customer to create an account adds friction. While on the other hand, it encourages customer loyalty and will make for quicker checkout in the future.
I hope you like the blog. Although, there are certain WordPress development companies in India that can create an appealing UI/UX design for your business. Look at such companies, their portfolio, and clientele in order to find the best.